News and thoughts from inside the Linux Foundation

Amanda McPherson
Marketing Director
The Linux Foundation

Amanda McPherson has effectively marketed enterprise and open source technology for over twelve years. Most recently, Amanda was director of marketing for the Free Standards Group, the certification and standardization authority for Linux. Prior to that she was director of marketing for Covalent Technologies, the leading provider of Apache Web server software. Previously, she served at two of the industry's largest public relations agencies -- Cunningham Communication and Burson-Marsteller -- where her work was recognized by an industry award from the Public Relations Society of America. At those agencies, she managed public relations, marketing and positioning campaigns for such clients as Sun Microsystems, Cisco, Corio, Novell, AlphaBlox and others. She was a core member of the marketing team responsible for the launch of the Java programming language in 1995. A published author, Amanda graduated magna cum laude with a B.A. in English from the University of California at Berkeley, where she was a member of Phi Beta Kappa. She also holds an MFA in Creative Writing from the University of Arizona.

  • Submitted by Amanda McPherson on Sep 19, 2008

    On Wednesday kernel developer and Novell fellow Greg KH opened the first annual Linux Plumbers Conference with a keynote aimed squarely at the team behind Ubuntu, Canonical. I think Greg could have used the opportunity to inspire more than attack, but Greg obviously feels strongly about the necessity for upstream development. It’s also Greg being Greg: I believe he carries around a spoon just in case he encounters a hornets’ nest.

    Does he have a point?

  • Submitted by Amanda McPherson on Sep 18, 2008

    Earlier this year, at the urging of the Linux Foundation Technical Advisory Board, I decided to create a new event: the Linux Foundation End User Summit. The intent is to combine a small group of large Linux users (generally on the server side) with core community Linux developers. The result will hopefully be technical innovation and knowledge sharing between those who use the software and those who develop it.

  • Submitted by Amanda McPherson on Sep 13, 2008

    Mark Shuttleworth, founder of Ubuntu, recently wrote a post detailing Ubuntu and Canonical’s contributions to the upstream projects that make up their distributions. There he mentioned a challenge he recently issued to the Linux and free software community: build a Linux-based UI and computing experience on par with Apple’s within two years.

  • Submitted by Amanda McPherson on Sep 8, 2008

    This morning my “ambient awareness” (meaning the passive awareness I have from my news feeds and contacts on Twitter and Facebook) is buzzing with Clive Thompson’s excellent article in yesterday’s New York Times.

Copyright © 2008 Linux Foundation. All rights reserved.
LSB is a trademark of the Linux Foundation. Linux is a registered trademark of Linus Torvalds