News and thoughts from inside the Linux Foundation
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Amanda McPherson Marketing Director The Linux Foundation |
Amanda McPherson has effectively marketed enterprise and open source technology for over twelve years. Most recently, Amanda was director of marketing for the Free Standards Group, the certification and standardization authority for Linux. Prior to that she was director of marketing for Covalent Technologies, the leading provider of Apache Web server software. Previously, she served at two of the industry's largest public relations agencies -- Cunningham Communication and Burson-Marsteller -- where her work was recognized by an industry award from the Public Relations Society of America. At those agencies, she managed public relations, marketing and positioning campaigns for such clients as Sun Microsystems, Cisco, Corio, Novell, AlphaBlox and others. She was a core member of the marketing team responsible for the launch of the Java programming language in 1995. A published author, Amanda graduated magna cum laude with a B.A. in English from the University of California at Berkeley, where she was a member of Phi Beta Kappa. She also holds an MFA in Creative Writing from the University of Arizona. |
- Submitted by Amanda McPherson on Jun 6, 2008
Yesterday as I was sitting in a cafe having a drink, I caught up on my New York Times business section. In a review of the new class of Mini-Notebooks, I wasn’t surprised to see Linux mentioned. After all Linux is the dominant OS in these new class of computers, described by the Times as bigger than a smart phone but smaller than a laptop. While I wasn’t surprised to see Linux mentioned, I was surprised by my reaction.

