News and thoughts from inside the Linux Foundation

Amanda McPherson
Marketing Director
The Linux Foundation

Amanda McPherson has effectively marketed enterprise and open source technology for over twelve years. Most recently, Amanda was director of marketing for the Free Standards Group, the certification and standardization authority for Linux. Prior to that she was director of marketing for Covalent Technologies, the leading provider of Apache Web server software. Previously, she served at two of the industry's largest public relations agencies -- Cunningham Communication and Burson-Marsteller -- where her work was recognized by an industry award from the Public Relations Society of America. At those agencies, she managed public relations, marketing and positioning campaigns for such clients as Sun Microsystems, Cisco, Corio, Novell, AlphaBlox and others. She was a core member of the marketing team responsible for the launch of the Java programming language in 1995. A published author, Amanda graduated magna cum laude with a B.A. in English from the University of California at Berkeley, where she was a member of Phi Beta Kappa. She also holds an MFA in Creative Writing from the University of Arizona.

  • Submitted by Amanda McPherson on Apr 25, 2008

    In the past I have done media interviews with reporters who question if open source is good for a developers career. Basically they have the outdated notion that open source is for hobbyists and time off from “real jobs.” In reality, open source developers are much in demand. The kernel developers I know certainly have no shortage of job opportunities. Why?

  • Submitted by Amanda McPherson on Apr 16, 2008

    "Man bites Dog.” It’s the classic example of how news works: editors pick the unexpected. Recently, Joe Barr from Linux.com wrote on his mixed feelings about attending the Linux Foundation Collaboration Summit. Specifically he mentioned disappointment that the desktop was not a central topic of discussion at the meeting. I think Joe is a good journalist and have enjoyed working with him on stories over the years. I also think Linux.com is a fantastic source of Linux content, both for articles and increasingly video.

  • Submitted by Amanda McPherson on Apr 15, 2008

    “Man bites Dog.” It’s the classic example of how news works: editors pick the unexpected. Recently, Joe Barr from Linux.com wrote on his mixed feelings about attending the Linux Foundation Collaboration Summit. Specifically he mentioned disappointment that the desktop was not a central topic of discussion at the meeting. I think Joe is a good journalist and have enjoyed working with him on stories over the years. I also think Linux.com is a fantastic source of Linux content, both for articles and increasingly video.

  • Submitted by Amanda McPherson on Apr 10, 2008

    Earlier this week at the first day of the Linux Foundation Collaboration Summit, VIA Technologies, a supplier of chipsets and x86 processors, announced they will be opening up their specifications and code to help open source developers support their components. This is significant news for Linux developers and most importantly Linux users who will see better support for the multitude of VIA components within PCs and mini-tops.

    Or as SVN says:

  • Submitted by Amanda McPherson on Apr 1, 2008

    We’re very happy to announce today that Adobe has joined the Linux Foundation as a member. I’m always happy to welcome new members of course and to recognize those companies who make a stand and commitment to paying Linus salary (amongst other things). But I’m especially happy because this is another point in our on-going case that Linux is the platform for Web 2.0 development today and cloud and cross-device development tomorrow.

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