News and thoughts from inside the Linux Foundation

Amanda McPherson
Marketing Director
The Linux Foundation

Amanda McPherson has effectively marketed enterprise and open source technology for over twelve years. Most recently, Amanda was director of marketing for the Free Standards Group, the certification and standardization authority for Linux. Prior to that she was director of marketing for Covalent Technologies, the leading provider of Apache Web server software. Previously, she served at two of the industry's largest public relations agencies -- Cunningham Communication and Burson-Marsteller -- where her work was recognized by an industry award from the Public Relations Society of America. At those agencies, she managed public relations, marketing and positioning campaigns for such clients as Sun Microsystems, Cisco, Corio, Novell, AlphaBlox and others. She was a core member of the marketing team responsible for the launch of the Java programming language in 1995. A published author, Amanda graduated magna cum laude with a B.A. in English from the University of California at Berkeley, where she was a member of Phi Beta Kappa. She also holds an MFA in Creative Writing from the University of Arizona.

  • Submitted by Amanda McPherson on Mar 21, 2008

    One of the core mission’s of the Linux Foundation is to increase participation and adoption of Linux throughout the world, especially in areas not well integrated into the Linux ecosystem. We focus on developers first, because we feel local development leads to local adoption, especially as countries realize that Linux and the GPL allows them to build local software economies instead of shipping jobs and money to some other location (like Redmond, for instance.)

  • Submitted by Amanda McPherson on Mar 11, 2008

    There’s been interesting debate going on recently on the future of applications: where they will be developed, how they will be delivered and on what platform.

    On our last Linux Foundation Open Voices podcast, Mark Shuttleworth said:

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